We conducted market and competitor research, along with interviews with Setfin employees and customers. This helped us identify growth drivers and the main factors holding the brand back.
After gaining a deep understanding of what made the brand unique, we structured all its touchpoints, defining a more distinctive voice and actions that reinforced the communication of its essence.
We redesigned the brand identity to make it more modern, versatile, and relatable to its audience. Setfin also gained a logo version that was easier to apply across different touchpoints, including its website and app.
Finally, we redesigned the landing page. We analyzed the product, mapped conversion points, and identified the key information influencing plan selection. We completed the project with strategic page structure and copywriting to support high conversion, combining design with no-code technology for the final delivery.
