Visual Identity for Click Cannabis: Expanding a Telemedicine Brand

Click Cannabis is a Brazilian telemedicine company specializing in medical cannabis treatments. Founded in 2023, it connects patients with doctors specializing in prescribing cannabis for therapeutic purposes. It has more than 640,000 followers and over 2,300 testimonials, with a presence at events and community initiatives including races, athlete sponsorship at Iron Man-RJ, and beach cleanups.

At Click, we found that the team was dissatisfied with the visual identity’s lack of flexibility. The brand had an existing visual foundation, but it was limited and did not work well across different communication channels. Our proposal was to expand that identity, creating elements and guidelines that would allow greater freedom of application while maintaining consistency and impact in every format.